MKTG 65051

MARKETING MANAGEMENT

Kent State University · UGRD · Fall 2026

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Analysis of marketing management at a level appropriate to students with limited background in the subject. The course will include lectures, and will integrate a major experiential component (e.g., a marketing simulation, a client-based project, etc.). Services, global marketing, and legal and ethical issues will be integrated across topic areas.

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Class #kent_kent-MKTG65051Fall 2026UGRD2 credits
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