MKTG 45023
CUSTOMER ANALYSIS
Kent State University · UGRD · Fall 2026
1 section
Catalog description
Focuses on the methods marketers use to analyze and understand their customers. Incorporates market segmentation and targeting, understanding consumer and buyer decision-making, and customer relationship management. Students will complete a segmentation plan for a client firm.
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Availability not recently verifiedClass #kent_kent-MKTG45023Fall 2026UGRD3 credits
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