MKTG 35035
CONSUMER BEHAVIOR
Kent State University · UGRD · Fall 2026
1 section
Catalog description
Focus is on the decision-making processes of the individual consumer and the psychological, sociological, cultural and economic factors that influence those choices. Understanding why consumers behave in the way that they do is the heart of the study of consumer behavior and informs the formulation of marketing strategy.
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001
Availability not recently verifiedClass #kent_kent-MKTG35035Fall 2026UGRD3 credits
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