MEDIA LEADERSHIP AND AUDIENCE

Catalog description

Students in this class will explore various media industries from the perspective of business practice and management. Students will learn the fundamentals of how media companies operate today and how media managers do their jobs. They will also analyze the trends and challenges facing all media organizations including targeted messaging, technological changes, monetizing creative work and building and keeping audience in a highly competitive marketplace. This course will provide valuable context for anyone considering a career in any form of media.