PRINCIPLES OF ADVERTISING AND PUBLIC RELATIONS

Catalog description

This course explores how advertising and public relations shape perceptions, build relationships and inspire action in a diverse, global society. Students learn foundational theories and practices and how to use research, strategies and multimedia tactics for campaign planning. Some topics include brand awareness, copywriting and art direction, crisis communication, corporate social responsibility, media relations and publicity, as well as emerging trends in digital media and influencer strategies. Through lectures and insights from industry professionals, students gain practical skills and explore career paths in these dynamic fields.