LIS 60609
MARKETING THE LIBRARY
Kent State University · UGRD · Fall 2026
1 section
Catalog description
Introduction to the theory and practice of marketing the library. Topics include the evaluation of customer needs, the marketing mix, merchandising, public relations, relationship marketing, and the design and development of a marketing plan for libraries.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #kent_kent-LIS60609Fall 2026UGRD3 credits
- Days & times
- No scheduled meeting time
- Meeting dates
- —
- Location
- —
- Instructor
- Staff
Class numbers and section codes come from the registrar.
Spot missing or incorrect course data?