INNOVATIONS IN THE FASHION RETAIL INDUSTRY

Catalog description

This course encompasses how various innovations create the optimal customer experience to gain competitive advantages in the 21st century retail environment. Using the perspective of omnichannel retailing, which is a fully integrated approach to commerce that provides shoppers a unified experience across all channels or touchpoints, students explore the various innovations relevant to the fashion retail industry. Through case study analysis and final project reports, students present pragmatic solutions to retailers of their choice.