FASHION OMNI-CHANNEL RETAIL OPERATIONS (ELR)

Catalog description

Retail operation is an ever-changing facet of the fashion industry. Where brick-and-mortar used to reign supreme, digital is the current go to for most consumers. Omni-channel retailing strategies make the consumer journey more seamless and have become the industry standard for the 21st century. This course unveils the foundations of omni-channel retailing and its strategies. The course also helps the fashion business adopt integrated digital marketing, content creation and customer engagement techniques. The course discusses types of business models, security and payment systems and supply chain and logistics considerations. It also covers how to build, market and operate omni-channel retail operations for a fashion business. This course is offered in Kigali, Rwanda. Students must be enrolled at Kent State's Rwanda location to receive credit.