SALES IN THE ENTREPRENEURIAL VENTURE

Catalog description

Course focuses on the fundamentals of human persuasion and sales as they apply to the early stages of a new venture or start-up. Students are introduced to the skills practiced by accomplished salespeople. These skills, grounded in understanding purchase decisions, allow students to navigate the different steps of a sale. Course also addresses persuasion in the context of raising capital, establishing partnerships and recruiting and motivating employees. The importance of ethics and creativity throughout the entrepreneurial selling process is addressed as well.