COMMUNICATION RESEARCH METHODS

Catalog description

Communication research skills are marketable for career advancement. This course provides basic skills in communication research in order to evaluate and have conversations about research findings with others. The class gives students the tools to know what questions to ask when an individual, social media post, or organization uses research to back up thinking, make an argument, or come to a decision. Students will learn how to conduct interviews, focus groups, surveys and other research tools and interpret that information to be competitive in industries such as, media companies, nonprofit and public relations.