BRANDING AND SOCIAL MEDIA STRATEGIES FOR ITALIAN LIFESTYLE (ELR)

Catalog description

The course will analyze the phenomenon of ‘made in Italy’ with a focus on fashion, food and design from a communication perspective. Students will have the chance to better understand the branding strategies effectively operating behind some of the most important Italian brands that make Italy and Italian productions fascinating and attracting for the foreign consumers and markets. The course will focus on PR, social media and advertising strategies that are central for contemporary brands and it will investigate the main strategic areas of ‘made in Italy’ and how they are communicated and promoted. Specific case studies will be presented and discussed in class.