ADV 21015

FOUNDATIONS OF ADVERTISING STRATEGY

Kent State University · UGRD · Fall 2026

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This foundational course will establish a strong understanding of what strategy is and how to develop strategy that is grounded in brand values and consumer insights. This information is essential for the development of persuasive messaging and provides a foundation for remaining advertising classes and future careers.

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Class #kent_kent-ADV21015Fall 2026UGRD3 credits
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