MKTG 85060
MARKETING STRATEGY 3 Credit Hours
Kent State University at Ashtabula · UGRD · Fall 2026
1 section
Catalog description
Examines important topics in marketing management and strategy such as brand equity, competition, channel management, market orientation, product innovation, customer satisfaction and their impact on financial outcomes in the areas of business-to-consumer and business-to-business.
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Availability not recently verifiedClass #kent_geauga-0603Fall 2026UGRD
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