LIS 60609
MARKETING THE LIBRARY 3 Credit Hours
Kent State University at Ashtabula · UGRD · Fall 2026
1 section
Catalog description
Introduction to the theory and practice of marketing the library. Topics include the evaluation of customer needs, the marketing mix, merchandising, public relations, relationship marketing, and the design and development of a marketing plan for libraries.
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001
Availability not recently verifiedClass #kent_geauga-7282Fall 2026UGRD
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