Search Engine Optimization and Analytics

Catalog description

This course introduces students to the concepts, practices, and implementation of Search Engine Optimization (SEO) for digital assets (websites, images, files). Working with an existing website, students enhance existing code to leverage SEO and deploy both analytics and webmaster tools to measure and refine SEO tactics and strategies for maximum SERP presence. This course also covers fundamentals of best practices for Section 508 (ADA) compliance with online documents and website coding.