Applied Professional Selling

Catalog description

Students enhance their sales skills by learning to navigate challenging conversations, master sales negotiation, perfect sales presentations, and b2b buying behaviors. Through engaging lectures and experiential exercises, students develop essential communication skills, business acumen, and ethical principles. Students also hone their questioning, listening, and nonverbal communication skills. By the course’s end, students will demonstrate proficiency in sales negotiation, managing challenging conversations, and delivering impactful presentations essential for a highly successful sales career.