MKTG 4476
Contemporary Global Business Practices
Kennesaw State University · UGRD · Fall 2026
1 section
Catalog description
This course deals with current practices in Global Business. It examines the strategies and tactics adopted by Global Companies from both Developed as well as Emerging Markets. Students will obtain insights into how firms in today’s global markets need to be skilled in handling virtual teaming, outsourced and offshored projects, and strategic alliances across national boundaries, in order to maintain competitive advantage.
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001
Availability not recently verifiedClass #kennesaw-2287Fall 2026UGRD3 credits
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