MKTG 4470

Business-to-Business Marketing

Kennesaw State University · UGRD · Fall 2026

1 section

Catalog description

A study of special problems and requirements of marketing products to organizational buyers. The course examines organizational buyer behavior, business-to-business promotion, business-to-business sales and the development of industrial products.

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Class #kennesaw-2286Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
Meeting dates: —
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Instructor: Staff

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