Fashion Marketing and Merchandising

Catalog description

This course is a comprehensive examination of fashion marketing and merchandising principles where students will gain an understanding of the fashion industry’s dynamic landscape. The course examines the use of marketing techniques such as digital marketing, social media, and fashion communications, as well as marketing channel management in terms of merchandising concepts including retail buying, inventory management, and product marketing/visual merchandising. Emphasis is placed on current market trends, sustainable practices, and the integration of technology in fashion marketing and merchandising.