Marketing for Entrepreneurs

Catalog description

This course is an introduction to marketing practices that focus on the needs of entrepreneurs. Students will learn marketing best practices, current technology, metrics and data analytics used to address business opportunities and challenges specific to new businesses. The research, planning and implementation process of the marketing plan will be taught and how to evaluate its effectiveness. Students will apply their knowledge to create a real-world marketing plan for a new business. Emphasis is on innovation, new product development, and understanding market trends.