Marketing Foundations

Catalog description

This course examines the term, “marketing,” in a broad sense to include all the activities of individuals or organizations which encourage and facilitate value exchange. This includes many activities such as research, physical distribution, product planning, pricing, and promotional activities. The concepts are examined as they apply to marketing of goods and services in profit and nonprofit sectors in both domestic and global markets. Potential topics include marketing communications, new product development, brand management, product management, marketing channels, target audience selection, understanding market trends, and digital marketing.