Destination Marketing and Management

Catalog description

This course explores the strategies and practices used to attract and satisfy visitors to destinations. Students examine the role of Destination Marketing Organizations (DMOs) in branding, market segmentation, digital promotion, and stakeholder collaboration to enhance destination competitiveness. The course emphasizes designing memorable visitor experiences, managing distribution channels and partnerships, measuring marketing performance, and integrating sustainable practices to ensure long-term success. Real-world case studies and a team project apply these concepts to destination scenarios.