Venture Commercialization

Catalog description

This course integrates the aspects of developing the entrepreneurial mindset, creating market value, financing the venture, and commercializing the opportunity for a new for-profit, enterprise initiative (Intrapreneurship) or social business venture. The students execute the action phase of the business plan, engage capital strategies, secure charter customers, interview community entrepreneurs, and formally pitch the new venture for critique by entrepreneurs or venture capitalists.