MKT 6330J

Global Marketing Strategy

Kean University · UGRD · Fall 2026

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Strategic marketing in an era of globalization is comprehensively examined. The global economy, social and cultural awareness in marketing theory and practice, global brand strategy, adaptation of domestic successes to international markets, and opportunities in emerging and developing markets are an important course focus. (Previously NJCU Course MKTG-733)

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Class #kean-MKT6330JFall 2026UGRD3 credits
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