MARKETING MANAGEMENT

Catalog description

This course provides an in-depth focus on strategic marketing management. The fundamental principles of management (planning, organization, implementation, and evaluation) are applied to the total marketing effort of an organization. Strategies are analyzed related to the market concept, social responsibility and ethics, product development, promotional strategy, physical distribution and pricing decisions. Opportunities and challenges related to marketing management are studied including economic and competitive conditions, technology, social-cultural trends, political\legal issues, physical environmental issues, competition, and globalization.