MKT 4240
CONTEMPORARY ISSUES IN MKT
Kean University · UGRD · Fall 2026
1 section
Catalog description
This course is designed to explore emerging issues and challenges in marketing. Topics include Customer Relationship Marketing, Marketing Yourself, Entrepreneurship Marketing, New Technology Marketing, New Product Development, and Social and Non-for-profit Marketing. The course has an experiential component including the use of analytical tools and case analyses. Formerly MKT 3481.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #kean-MKT4240Fall 2026UGRD3 credits
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