MKT 4230

ADVERTISING CAMPAIGNS

Kean University · UGRD · Fall 2026

1 section

Catalog description

This course analyzes contemporary advertising campaigns in terms of research, marketing, creative, and media strategies used for integrated marketing communications programs to achieve promotion and marketing mix goals. Students prepare goal-oriented advertising campaigns. Formerly MKT 3431.

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Class #kean-MKT4230Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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