BUSINESS TO BUSINESS (B2B) MARKETING

Catalog description

Business to business (B2B) marketing deals with activities directed toward businesses, governments and not-for-profit organizations. The course seeks to provide an understanding of how to create and deliver value to business customers with an emphasis on building B2B customer relationships. Topics include market segmentation, forecasting demand, sales management, planning supply chain resources, pricing & negotiation, building business networks and the impact of changing technology on business-to-business marketing.