MKT 3650
MARKETING CHANNELS
Kean University · UGRD · Fall 2026
1 section
Catalog description
The course offers a detailed examination of marketing channels as a functional area of marketing. Covers manufacturers, services providers, wholesalers, transportation companies, and other actors in marketing channels. Focus on behavior dimensions of channel relations, the role of channel members, channel conflicts and channel control. Formerly MKT 3450.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #kean-MKT3650Fall 2026UGRD3 credits
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