ADVTSG MEDIA PLANNING

Catalog description

This course provides students with an overview of the principles, concepts, and application of the important function of media planning for advertising campaigns. The course focuses on media objectives, strategies, and tactics to deliver advertising messages. This includes selection and buying of media including broadcast, print, Internet, and nontraditional media. Current industry trends will be studied. The role of all promotional tools will be examined (advertising, public relations, trade and consumer promotions, direct marketing) to develop and evaluate effective integrated marketing communication plans.