BUYING AND MERCHANDISING

Catalog description

This course examines the roles and responsibilities of buyers and merchandising managers that must balance the (1) needs of retailer, (2) objectives of vendors, and (3) the preferences of consumers. Consumer trends, inventory and retail store reports analysis, budgeting issues, assortment planning, merchandise displays and aids for merchandise controls are undertaken. The course is well suited to prepare students for careers as a vendor, buyer, or retailer of consumer goods and services. Formerly: MKT 3245.