MKT 3500J
Social Media Marketing
Kean University · UGRD · Fall 2026
1 section
Catalog description
Social media marketing (SMM) examines how online collaborative media is used to develop marketing strategy. All types of SMM are explored and explained within the context of the SMM Planning Cycle. The history, evolution, trends and phenomenal growth that social media continues to play in marketing are explored. (Previously NJCU Course MKTG-350)
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Availability not recently verifiedClass #kean-MKT3500JFall 2026UGRD3 credits
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