MKT 3500
DIRECT MARKETING
Kean University · UGRD · Fall 2026
1 section
Catalog description
This course provides an overview of the principles, concepts and applications of direct marketing, an increasingly important marketing communications tool. Students learn about successful direct marketing strategies using tools including: customer database management, direct mail, catalogs, the internet, print, broadcast and telephone marketing. Key industry challenges including ethical issues are analyzed. Formerly: MKT 3432.
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001
Availability not recently verifiedClass #kean-MKT3500Fall 2026UGRD3 credits
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