MKT 3480

SPORTS MARKETING

Kean University · UGRD · Fall 2026

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Sports marketing is a study of basic marketing concepts with applications to sports organizations both amateur and professional. Topics include promotions and public relations of sports activities and teams, fan behavior, and the marketing and financial issues of the relationship between fans, athletes and sponsors.

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Class #kean-MKT3480Fall 2026UGRD3 credits
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