MKT 3431

ADVERTISING CAMPAIGNS

Kean University · UGRD · Fall 2026

1 section

Catalog description

Analyzes current advertising campaigns in terms of research, creative and media strategies used to achieve promotion and marketing mix goals. Students prepare goal-oriented advertising campaigns. Formerly: MKT 4230.

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Class #kean-MKT3431Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
Meeting dates: —
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Instructor: Staff

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