RETAIL MKTG. PROCESS

Catalog description

A channels-of-distribution approach to the retailing function, focusing on the economic and social forces which affect the retail competition, relations between manufactures and retailers, and responses to the emerging forces of consumerism. The procedures and problems of retail management, trading area evaluation, store organization and staffing, promotional policies, and measures of retail productivity. Emphasis on the role of the smaller entrepreneur, as well as the large retail organization. Case studies, field projects.