RETAIL MARKETING

Catalog description

This course focuses on concepts and strategies essential for all types of retail operations. The course explores retailing formats, evolving technology in retailing, merchandising, pricing, retail location, retail communication strategies, store design and layout, customer service, and human resource management issues. Case studies and field projects are used to apply the concepts. Course is equally useful for students interested in working for companies that interface with retailers such as manufacturers of consumer products or for students with a general management interest.