MKT 2310J

Prin of Marketing

Kean University · UGRD · Fall 2026

1 section

Catalog description

In this foundation course, students are introduced to basic theory and techniques of performance related to the marketing function. Topics include consumer behavior, marketing research and analytics, and the development of branding and competitive marketing strategies. (Previously NJCU Course MKTG-231)

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Class #kean-MKT2310JFall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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