MKT 1231J

Prin of Marketing (Honors)

Kean University · UGRD · Fall 2026

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Students are introduced to basic theory and techniques of performance related tothe marketing function in this course; both wholesale and retail marketing patterns arestudied. (Previously NJCU Course MKTG-1231)

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Class #kean-MKT1231JFall 2026UGRD3 credits
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