DATA MINING IN BUSINESS

Catalog description

Data is one of the most valuable and strategic assets that organizations have. Data mining is a continuous process that is crucial for many organizations to discover and extract information and patterns from their data to make business-related decisions using data-driven approaches. The objective of the course is to familiarize the students with the data mining process and applications from a managerial perspective to help discover information and knowledge in large data sets to support the business needs.