MGS 3200J
Sponsorship and Fundraising
Kean University · UGRD · Fall 2026
1 section
Catalog description
The purpose of this course is to investigate sponsorship and fundraising as components critical to non-profits, sports, arts and entertainment management that will include how they relate to segmentation, target marketing and integrated marketing communication; developing and selling sponsorships; buying and evaluating appropriate sponsorships; and special forms of sponsorships. (Previously NJCU Course MGMT-320)
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #kean-MGS3200JFall 2026UGRD3 credits
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