GLOBAL MARKETING STRATEGY

Catalog description

The course provides the students with an advance understanding of the global environment of business and its potential effects on marketing strategy in cross-cultural markets. Specifically, students will be given an understanding of world cultures and their impact on product, pricing, distribution and promotion planning. This course will help students to develop strategic thinking in a global marketing context to develop leadership skills for conducting marketing activities in global markets. Formerly: MKT 5465.