COPYWRITING FOR ADVERTISING II

Catalog description

An advanced studio/lecture course further developing copywriting for advertising. The principles of writing will be primarily for print, as well as radio, TV, and the web. Students will create advertisements and ad campaigns with a visual and verbal component. Emphasis will be on the copywriting and design necessary to create advertisements building on prior knowledge of copywriting and design necessary to create advertisements building on prior knowledge of copywriting, strategy, and concept formation. Supply fees and laptop required.