BRANDING II

Catalog description

A studio course that examines advanced principles of brand identity design. Investigations include design strategy, concept generation, visual identity design, brand voice, art direction, copywriting, and brand storytelling. The course aims to teach students how to create sensory brand experiences that attract and connect with audiences. A personal laptop and Adobe Creative Cloud software subscription are required. Field trips, the Thinking Creatively conference, and supply fees apply. May be repeated once for credit.