BRANDING I

Catalog description

A studio course that examines intermediate principles of brand identity design. Investigations include understanding the purpose, selection, and development of logos, colors, typography, images, mood boards, and visual touchpoints. The course aims to teach students how to develop strategic and visually appealing brand identity solutions that connect with their target audience. A personal laptop and Adobe Creative Cloud software subscription are required. Field trips, the Thinking Creatively conference, and supply fees apply. May be repeated once for credit.