GLOBAL BUSINESS RESEARCH & ANALYTICS

Catalog description

This course provides students with a comprehensive understanding of business research and analytics. The course addresses the research design of experiments, data collection and recording, analyzing, interpreting, and presenting the findings. Students will learn how to use data to make decisions in research and development, production, accounting, finance, management, marketing, and supply chain management. The course will focus on the importance of cross-cultural business research and ethical and moral challenges. Relevant statistical software package will be used to analyze the data.