SPECIAL TOPICS: INTERACTIVE AD CONCEPTING AND DESIGN

Catalog description

Immersive online course structured like a new business pitch, with each student placed in the role of agency art director on the project. Course will begin with a creative kickoff and conclude with the client presentation. Students will be responsible for generating concepts, designing comps, and presenting their ideas. By closely emulating the agency pitch process, students will be better able to compete for, and succeed in, their first creative position.