BRAND STRATEGIES AND DESIGN

Catalog description

An advanced studio course on branding. The principles of brand-building strategy, concept generation, design, art direction, copywriting, and brand storytelling will be covered. Students will create transmedia branding campaigns. Emphasis will be on the conceptual and design skills necessary to create effective branding building. Laptop required. Purchase of supplies, attendance at the Thinking Creatively Conference, and field trips required. May be repeated once for credit.