Social Media II ((3 credit hours))

Catalog description

Provides students with skills, knowledge, and experience to respond to the challenges of a rapidly changing world through the implementation of social media strategies. Examines social media plans for building social profiles, selecting appropriate audiences, and effective communication through identified social media tools. Covers additional trends, case studies, and research on the creation on utilization of web and social media technologies and practices. Lecture: 3.0 credits (45 contact hours).