Advanced Selling Skills ((3 credit hours))

Catalog description

Builds on foundational personal selling knowledge to develop advanced professional selling skills. Emphasizes the application of the full selling process in both business-to-business (B2B) and business-to-consumer (B2C) contexts, with particular attention to consultative and solution-based selling, prospecting strategy, buyer behavior, and long-term relationship development. Focuses on ethical selling practices, effective communication, and the strategic use of digital sales tools in modern sales environments. Prerequisite(s): BAS 155 . Lecture: 3 credits (45 contact hours).